CLIENT
Kaine & Moss, founded in 1982, has earned a commendable reputation for delivering top-tier optical care and services. A comprehensive range of offerings includes sight tests, contact lens fittings, spectacles, sunglasses, and prescription sunglasses.
With a focus on providing optimal selections in frames, lenses, and testing technologies, paired with exceptional customer service underpinned by unwavering Quality Promise, always strive to establish enduring connections with their clients.
VISUAL DIRECTION
Creating a brand that stands out with a distinctive appearance that is easily recognisable. Concentrate on utilising a fresh colour palette to establish a contemporary and sleek look for the brand. Incorporating new photography into the branding strategy to enhance the overall visual appeal.
DELIVERABLES
Brand Guidelines
Colour Palette
Image Direction
Logo/Mark
UX/UI
Brochure (Print/Digital/Interactive)
Large Format Signage
Digital Signage
